For bloggers, first impressions matter — especially online, where you’re vying for attention amongst an estimated 5.8 million new blog posts everyday.

It’s undoubtedly true that your headline is what first attracts people to your post.

But it’s not enough to keep people reading.

You also need to captivate your readers with your introduction.

That’s why I decided to seek out the most effective formulas for quickly, easily, and consistently writing strong introductions which encourage readers to keep on reading.

And today, I’m going to share these with you…

The Right Mindset for Creating an Irresistible Introduction

The average attention span of an internet user is just 8…


Your About page should not be an afterthought.

In fact, it is hands down one of the most important pages on your website.

Because if you do your About page right, it will help you authentically connect with your prospects, and this translates to more sales, clients, and other exciting opportunities!

However, this is often easier said than done.

But don’t let this deter you, because I’m about to take you through a step-by-step process that will help you easily create the perfect About page that will take your website to the next level.

The Purpose of an About Page

One of the first things that…


Discovering your USP doesn’t have to be difficult

A person holds up a bank card while typing on a laptop.
Photo by rupixen.com on Unsplash

Starting a business online is so much easier than it used to be in the brick-and-mortar days.

However, the truth is, it’s not exactly easy to stand out from the crowd.

Customers are completely overwhelmed by the countless choices available, so you absolutely have to find a way to differentiate your business from all the others.

But how?

You need to discover your unique selling proposition (USP). And you need to make it the focal point of all your branding, marketing strategies, and everything else you do.

What Is a Unique Selling Proposition?

A unique selling proposition is what makes your business different from your competitors…


Photo by Zohre Nemati on Unsplash

It’s been almost two years since I’ve posted on Medium.

So much has happened in the meantime that it blows my mind.

The current measures in place because of the pandemic have changed our lives in drastic ways, with many of us dreaming about how life used to be even just a year ago.

During these uncertain times, many of us are understandably cautious. But it’s not just pandemics, economic depressions, wars, etc. that make people that way.

A degree of risk-aversion is inbuilt into all of us.

Possibly it’s evolutionary in origin. But it‘s also likely the product of…


Photo by Lynn Jordan on Unsplash

I realize you probably already know this.

But finding the time to write can be incredibly difficult.

And even if you have the availability, summoning the motivation can be even more challenging. Because after spending most of your waking hours on other duties, you’d love nothing more than some rest and relaxation.

At the same time, you realize that if you are ever going to reach your goals, you need to produce new work consistently.

That’s why I’m going to show you some subtle tweaks that will enable your writing to flourish, in spite of challenging cirumstances — whether it…


Photo by Kelly Sikkema on Unsplash

You probably don’t need me to tell you how much sitting in front of a blank page sucks.

As you sit at your computer, you’d much rather see page after page effortlessly unfold before your eyes — your fingers flying across the keyboard.

We all would.

But no — something has to get in the way!

A blank page is usually understood to be a product of writer’s block — the supposed mystical hindrance that inexplicably stops people from finding the right words.

It strikes when you least expect it and leaves in an equally enigmatic manner.

But does it…


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I spent ages unproductively studying grammar.

I thought that I had to become some kind of master grammarian before I could start writing. Behind this was the belief that everything I write had to be absolutely perfect, in every way, before it’s worthy of being published.

I read the work of professional writers. The big shots. And I felt that nothing I produced at that time would compare.

So I reasoned that it’s pointless to publish until a much later stage when I’ve “gotten there.”

But here’s the thing: this ideal of absolute perfection that you’re chasing will never arrive.


Photo by Kelly Sikkema on Unsplash

If you’re like most creative people, you probably wish you could do more.

I bet you wish there were 29 hours in a day.

I know I do.

Alas, we have to made use of what we have — a paltry 24 hours a day. Somewhat depressingly, we also have to no choice but to sleep, wash, eat, and handle plenty of other daily commitments — leaving us with even less time to dedicate ourselves solely to our creative endeavors.

But what if you could game the system?

What if there were a hack you could use to dramatically —…


Photo by M. B. M. on Unsplash

Analysis paralysis. Feeling stuck.

You hate it.

I hate it.

We all want to move forwards in whatever we’re doing, because standing still sucks.

But sometimes making progress is easier said than done.

Or is it?

Feeling Stuck?


Photo by Alex Suprun on Unsplash

Does watching other people live their lives really help you that much?

Sure, you can use media as a source of inspiration and a means to explore new possibilities.

“Wow, that’s amazing. I never thought of that before. I’m gonna try that!”

But it becomes a major issue when living through YouTubers and Instagram stars becomes a source of escapism.

And that’s not to say I actually think a lot of these online stars have the most fulfilling lives. Because are you really attuned to the moment? …

Writing about writing, digital marketing and the creative process, with occasional forays into the intriguing and unknown! My blog: https://bit.ly/3f8bxeO

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